Tracking the SERP positions in the Google or Bing can be done in many ways and using many different tools, our favorite one is SEO profiler. It’s not only a tracking tool, but a whole platform for managing the Search Engine Campaigns. It allows us to create superb understandable and interactive reports for our clients and keep track of every single position change in the rankings. That way we can monitor the impact of our ON-PAGE SEO and revert back if it’s not going the way we want it to. Here are just some of the Search Engine results that we have achieved so far for our client.
The image above represents just a portion of the positive signals that we have received regarding the main keywords. During the analysis and client Skype sessions we continuously discover new opportunities and keywords. For panda we are monitoring 68 main keywords that we think are the most important ones.
Below is the report for the monitored keywords on the google and google mobile:
As you can see from 68 keywords we are ranking on page one for 32 of those. The number of total rankings is 80+ as we are ranking multiply times for some of the same keywords here is an example below:
Ranking details for ’57 x 40mm thermal roll’
Three pages are ranked for the keyword “57 x 40mm thermal roll” and the last one is a google image result. So that is 4 rankings for one keyword. Usually we try to target the page with one keyword, one keyword-one page system as we don’t want to compete against ourselves, but panda had so much content from the start that it’s nothing but normal to have this situation.
We of course mainly focus on the Google search engine optimization, but that doesn’t mean that simultaneously we don’t rank in other search engines as well:
So to summarize here are the total number rankings for those 68 keywords in all the search engines so far:
Of course these do not represent the total number of keywords that the website has in the SERP.
By using Semrush, ahrefs, moz, spyfu and majestic we gather all kinds of data needed for the analytics. The results are slightly different between those services but each one of them has a strong and weak side in what they offer. We enjoy using all of them.
Here are the results and the clients total number of keywords according to some of the services mentioned above:
If you look at the bottom part of the image you will see the red arrow pointing to the period when we started the work on panda. We have managed to increase the total number of ranking keywords from 630 to over 900 in just one year. We are happy with those results and we know that Mr. Frank Ouyang, our contact from the panda marketing team is happy as well.
SEO is not something to be taken lightly, there are many “seo experts” out there that are good at talking the talk but not so efficient when it comes down to actually walking the walk. Here at Webenseo we believe that SEO campaign should bring money to our clients and have a decent steady and growing ROI. When it comes to that part we are happy to say that our client is getting constant leads on a daily basis and that our cooperation is based on mutual benefit. That is one of the reasons why we are continuing our collaboration and we would advise everyone to follow a very simple rule – Invest in SEO and keep it going only if its bringing you money, of course the results with SEO are almost never instant so it is very important to create a long term strategy and follow through.
Making the Sales
As aforementioned above it is very important to get a good return on your investment and make money. We have implemented top notch call to action all across the panda website and as a result our client is getting standard conversions on a daily basis.
Getting 2-3 leads per day is awesome no matter which services you provide or what products you are selling. Our mission with the panda website is completed, but far from over. We will continue to improve their rankings, positions, backlinks and most importantly, their sales!
To conclude, let’s summarize everything that we have done for the client in a few sentences.
- We have created and implemented long term strategy to increase their brand awareness.
- We have redesigned their old website and made it into top notch modern web presentation with a clear purpose.
- we have worked hard on creating the authority in the eyes of the Google for the pandapaperrolls.com website.
- we have created a sophisticated yet simple system for generating leads and sales.
The sole purpose of this article was to use an existing and live website example to present some of our services. Hopefully, after reading this you will have a clearer idea of what webenseo team can do for your business. This article was written in a friendly tone and using informal language (English is my third language). For the client’s copywriting needs, we have a fluent native English speaker that makes sure that everything is well written and formatted, i wanna give a shout-out to Vanessa Goodpaster one of our finest copywriters. Now, is there anything that we can do for your business?